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Branded residences sector more diversified than ever before
"The branded residences sector has experienced an extraordinary decade of growth, with the number of branded residences increasing by 170%."
hotel
Tagged Articles
What are branded residences?
"Branded residences offer many advantages in a crowded global marketplace for prime property"
Branded residences: An expanding market
"The branded residential sector continues to expand geographically with more brands entering the market"
Branded residences: global distribution
"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"
Balancing the (chain) scales
"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"
Cars, fashion and design
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
Branded residence price premiums
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
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Brand residences: Brand profiles
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"
The Covid-19 pandemic and branded residences
"Covid-19 has transformed the way we live, work and travel. Developers are looking again at their product in response to the changing demand"
The sales and marketing perspective
"Rod Taylor, Savills International Residential Development Sales"
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